LET'S TALK PRADA
In Milan, 1913, Mario Prada founded Prada as a luxury leather-goods company selling bags, trunks, steamers, and travel accessories. Mario’s daughter Luisa later took over and was in charge for nearly 20 years, until her daughter, Miuccia Prada, joined the business.
The company was low key until his granddaughter, Miuccia Prada, took over her mother’s job and, along with Patrizio Bertelli, owner of his own leather goods company, helped build it to the empire it is today.
Miuccia’s first big success within the company was a black nylon backpack finished with a triangular silver label. This triangular label has come to be the brand’s signature logo today.
After 11 years focusing on shoes and handbags, Miuccia and her now husband Patrizio added a ready-to-wear line. In 1992, Miu Miu was created as a younger, less expensive subsidiary of Prada. Prada Sport was also added soon after, and its signature red line logo is just as recognizable as Prada’s silver triangle.
Over the years, Prada has created some iconic styles that have stood the test of time and are still sought after today.
In the 1980s, Prada released a mini nylon bag. The bag came in a variety of sizes and colours and was incredibly popular due to its simplicity and versatility. In 2019, a re-edition of the bag was released and, again, was and still is incredibly popular.
In 2000, Prada introduced the bowling bag. This semi-circle shaped bag comes in a variety of sizes and finishes and celebrities such as Kourtney Kardashian and Bella Hadid have been seen wearing variations of the bag.
Even after over 40 years at Prada, Miuccia continues to bring something fresh to the runway. In 2007, she showed colorful silk turbans on the Spring/Summer runway. In 2012, the infamous flame heels. In 2019, the dramatically padded silk headband.
In 2020, Raf Simons joined Miuccia as Co-Creative Director. Both are determined to use their contrasting visions to evolve the brand and push it to its greatest potential in order to ensure it stays a top fashion house for years to come.
Shop some of our iconic Prada pieces below, and the rest of the collection here.